Tuesday, September 26, 2006

On-line advatorials - who is going to read them?

Techmeme, the go-to site to find out what tech bloggers are talking about, is finally putting ads on its site, but with an RSS twist. The ads are a combination of sponsorship spots and paid placement. For between $3,000 to $4,500 per spot, you can deliver your message via a regular RSS feed straight to Techmeme's homepage, reports B2Day.

The conclusion from Erick Schonfeld is that "this kind of effort is that once you cross that line from content to advertising, you are going to turn a lot of readers off. It's like those 12-page advertorials in magazines that everybody skips over."

I agree.

However, I like the technical capability and that may offer a different opportunity which could be value related and that would be a different story.