Its easy to make a printed document from a digital computer essay. Its harder to make a digital version of a printed document.
Google has re-released an Optical Character Recognition (OCR) engine into open source (software anyone can used and change). It says: You might wonder why Google is interested in OCR? In a nutshell, we are all about making information available to users, and when this information is in a paper document, OCR is the process by which we can convert the pages of this document into text that can then be used for indexing.
The temptation to digitise copyright material will be even greater for many people and PR practitioners need to be aware of the limitations.
In addition, we need to be alert to the potential for such technologies to play in adding to corporate porosity. Just becaus its on paper, does not mean it cannot be on the web.
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