Wednesday, September 27, 2006

Newspapers on paper are on the way out.

MICHAEL KINSLEY of Time asks the question and comes up with some pretty drab news.

How can the newspaper industry survive the Internet? On the one hand, newspapers are expected to supply their content free on the Web. On the other hand, their most profitable advertising--classifieds--is being lost to sites like Craigslist. And display advertising is close behind. Meanwhile, there is the blog terror: people are getting their understanding of the world from random lunatics riffing in their underwear, rather than professional journalists with standards and passports.

The full article has implications for the Public Relations industry. If newspapers are on their way out, what are the pratitioner options. Michael offers some hope.