Friday, September 29, 2006

MySpace users only 43,000,000

Forever Geek has been at work.

The hype around the 'web 2.0' buzzword continues to grow and grow. From bullshit statements like 85% of college students use Facebook (umm no, that was when less than half of US colleges were supported, yet everyone continues to cite that magical number) to PhotoBucket drives 2% of US internet traffic (again, umm no - peak traffic is no reflection of sustained throughput), no one seems to be fact checking any more.

The latest annoyance has been the self-indulgent claim of web 2.0 bloggers that MySpace has 100,000,000 users. Interestingly, this specific headline says accounts, but the article and subsequent articles all say users. I would say that anyone with half a clue knows that 'accounts' are not the same as 'users', but that would be obvious, wouldn't it?

He then goes on to work out how many people are active in MySpace:

Looks like the popular claim that MySpace has 100,000,000 users is hot air. More than 50% can't even bother to visit again after a month. Based on assuming that type 5 and type 6 are the real 'users' of MySpace, it turns out that MySpace really has roughly 43,000,000 users. Very unscientific? Yep. More accurate than the 100,000,000 myth? Damn straight. The 100,000,000 number is inflated by 133%.