Wednesday, September 27, 2006

More by Mobile reports Wray

Mobile companies have been watching the rapid growth of networking and video-sharing websites such as MySpace and YouTube. They have realised that content created by users themselves might be just what they need to persuade their customers to do more with their phones than make calls and send text messages.

Early experiments certainly suggest there is a nascent market to be tapped. In August, Orange's "Buff or Rough" service, which allows people to vote on whether or not they think a particular victim willing to post a photo is worth a second look, notched up 1m votes in a week, double the previous month. So says Richard Wray Comminications Editor at the Guardian.