Tuesday, September 12, 2006

The mobile platform for PR communication

The increasing functionality of cell phones is an area of interest to Public Relations as this platform for communication increases the range of communications channels available for adoption for public relations practice.

A study reported in Cellular News has found that location aware services will prove increasingly popular with 3G phone users. This interest in global positioning technology was one of the findings in the 2005/2006 National Technology Readiness Survey (NTRS) released last week. The annual survey also found that besides voice calls, the current most commonly used features on cell phones include text messaging, web surfing, email and picture messaging.

Survey respondents also reported an interest in Bluetooth technology that allows users to connect their cell phones to other devices without wires. Broadband internet access and MP3 uploading were high on the list of most desired features.