It is an argument one also has to put to the PR industry. Here are three simple questions:
'How many times was your story read on a mobile?'
'Was it more times that in print?'
'Do you really know?'
Well it is getting important.
I learn from M:Metrics that 14% of Brits Browsed News and Information on their Mobile in the three months to July, up 3% over the previous quarter (so expect that to double by next summer).
|U.K. Mobile Subscriber Monthly Consumption of Content and Applications|
M:Metrics Benchmark Survey: July 2006
|Activity||Subscribers (1000s)||Pct||Pct Change|
|Sent Text Message||36,240||84.3%||(0.5%)|
|Used Photo Messaging||12,877||29.9%||1.0%|
|Browsed News and Information||6,229||14.5%||(3.2%)|
|Used Personal E-Mail||2,721||6.3%||(4.4%)|
|Downloaded Mobile Game||1,737||4.0%||(6.8%)|
|Used Mobile Instant Messenger||1,585||3.7%||(9.0%)|
|Used Work E-Mail||1,298||3.0%||(5.6%)|
|Purchased Wallpaper or Screensaver||945||2.2%||(2.1%)|
There is a further issue for PR. Are we pitching to the print editor or to the mobile editor?