Microsoft have an ad strategy

Microsoft has launched of a set of services that firms can use to target consumers via PCs, game consoles, mobiles and PDAs reports e-consultancy.

Announced at Advertising Week, ‘Microsoft Digital Advertising Solutions’ the company’s ad products and services now come under a single umbrella, assisting firms that want to reach customers across different digital platforms at a time when media continues to fragment.

Its hope is that consolidation of its ad platforms will persuade firms to move more of their marketing budgets online.