The Long Tail listed for Award

I think this book is just fantastic.

Great news. The Long Tail has been shortlisted for the Financial Times/Goldman Sachs Business Book of the Year award.

The mission is: "To identify the book that provides the most compelling and enjoyable insight into modern business issues, including management, finance and economics."

The Long Tail is a must read for Public Relations practitioners. It shows that in building relationships throughout the organisation's constituency has a pay back more significant than all the scream marketing in the world.