Thursday, September 28, 2006

Knee jerk

Currys has announced plans to launch a low-cost online DVD and CD store aimed at undercutting major offline and online retailers.

The electrical goods firm said it would offer around 180,000 CDs and 40,000 DVDs for purchase online, with free delivery and chart and new releases priced from £8.99 and £12.99 respectively.

This just does not make sense. If online download to to MP3 player. If not, go to store.

Or did I miss something?

If Currys had offered a 'free to play' instore wifi I could believe it. Then they could make a profit selling coffee.

I don't know who their CMO is but its bout they got a new one.