Its spin if you don't validating sources and offer representative graphics.

Jim Horton stumbled on two lessons in ethics and accuracy that would be good for PR practitioners to imitate -- sourcing numbers for readers and production of accurate and ethical graphics. The first came from a critique of newspaper columnists who cite statistics but fail to let readers know where they come from. The second is the code of ethics for the Society of News Design. Both strike a chord because twisting numbers to make a point is a common failure and using jiggered graphics for the same reason is pervasive in PR.