Thursday, September 21, 2006

Its nice - Yale agrees with Leverwealth about Marketing

I owe this to Jackie Danicki.

Yale School of Management is saying:

Effective leaders need to be able to own and frame problems and take real responsibility for solving those problems, and then work across organizational boundaries in order to solve those problems. The curriculum in the past was broken down by these disciplinary silos and because of that, got in the way of effective management and leadership…[W]e’re replacing the disciplinary courses that mapped onto the functional silos in organizations with new courses that are actually organized around the key constituencies that a manager needs to engage in order to be effective.

We now offer a course on the customer rather than a course in marketing, a course on the investor rather than a course in finance.

Marketing is slipping further away as a managment discipline.