Monday, September 18, 2006

Is it OK to ghostwrite a CEO blog?

Debbie Weil says: This is one of the questions I get asked most often. What I want to know, dear reader, is what you think?

This is a silly question.

What are the corporate aims, where is the social media strategy and how can you lever most corporate benefit.

Most CEO's have a half life of 3 years so when they go... what is best for the organisation?

I am not a great fan of CEO blogs. Imaging the relative power among a wide range of stakeholders should they have a monthly podcast, an interview on sector wide issues by John Humphrys.