Thursday, September 21, 2006

In Yer Face Doc Martens

One of the worst advertising sites I have come across was shown to me by e-consultancy. It is the silly, all flash, Doc Martens site.

Saatchi’s MD, Neil Hughston, said to Ashley Friedlein “we’re not looking to sell products right now, we’re looking to engage likeminded people. Over time we’ll look at measuring how brand perception has changed…”
Try it for yourself... engage if you can.

Its a poster. A nice poster but a poster and belongs on a wall in Slough not on the Internet.

Engage means engage mind to mind not poster to eyeball.