Tuesday, September 12, 2006

The growth of user generated content

User-generated content (UGC) has increased dramatically in the UK over the last year, according to research by comScore and reported in e-consultancy.

The firm found Wikipedia to be the top UGC property, and the sixteenth most popular site overall with 6.5m visitors in July 2006, up 253% from a year earlier.

Other UGC sites that have moved into the top 50 in the UK include MySpace.com (up 467% to 5.2m visitors), Piczo.com (up 393% to 4m), YouTube.com (3.9m visitors), and Bebo.com (up 328% to 3.9m).

"Web 2.0 is clearly architected for participation, as it attempts to harness the collective intelligence of Web users," commented Bob Ivins, MD of comScore Europe.

I am not sure about collective inteligence but that is a lot of extra eyeballs and shows how much PR has to do to stay with the media that is really beginning to count and be part of user generated content.