Thursday, September 21, 2006

Google win

Phillipe Borremans has a great post about the Google News and its dust up with the Belgium Media.

I commented yesterday.

The outcome, it seems is that Google reacted quite drastically and simply "deleted" all search results that could lead to the sites of the newspapers in question.

The Belgium media is now, in effect, cut off from the mainstream online audience.

Google hit them where it hurts most. A blunt but effective weapon for publications that need to drive traffic to their sites to create value from their online presence.

In PR, we gain from online exposre of our stories and for Belgian Public Relations practitioners, this is now an issue and a new strategy is needed.

May be its is a case of creating online newspapers like this one.