Monday, September 25, 2006

The Google way of business

The Fortune magazine article reproduced on CNN Money about Google is fascinating.

It is about cultures and boundaries and how to have a fast moving company.

PR with Business studies students should see this and see how it fits in with the European ISO 9000 culture and working hours directives.

I guess its also about where the fun is.

"He goes down there and sort of hangs with them for a while and comes back and says, 'You know, I'm really sure we should do this.' And it's not a numbers argument. It's a feeling of commitment."

This of the relationship between Google and Rupert Murdoch!