It is about cultures and boundaries and how to have a fast moving company.
PR with Business studies students should see this and see how it fits in with the European ISO 9000 culture and working hours directives.
I guess its also about where the fun is.
"He goes down there and sort of hangs with them for a while and comes back and says, 'You know, I'm really sure we should do this.' And it's not a numbers argument. It's a feeling of commitment."
This of the relationship between Google and Rupert Murdoch!