The Financial Times' multimedia newsroom - the much-planned fusion of its print and online operations - will launch in 10 days' time, said editor Lionel Barber.
PR people now need really powerful tools that can complement the new digital newsrooms and they need the basic capabilities such as XPRL.
The FT project will see all print and online news desks integrate: the production system will come fully online and journalists will work an extended rota with more early morning shifts.
"We will launch the new newsroom on October 1," Mr Barber told MediaGuardian.co.uk.The FT Methode production system allows print and online stories to be edited off the same platform.
Other newspapers are following the Financial Times' integration plans.
The Daily Telegraph has moved its City section into its multimedia complex in Victoria and hopes all of the Daily Telegraph and Sunday Telegraph to be in place by the end of October.
The Times has moved its online business staff into its print business section.