Thursday, September 28, 2006

Free online monitoring for lucky few

My friend Bill Comcowich at CyberAlert, the online media monitoring company, today announced that, for the fourth consecutive year, the company will award a minimum of 10 public relations grants to not-for-profit organisations. Each grant consists of one full year of free news monitoring / press clipping services, ranging in value from $2,700 to $3,900. The aggregate value of the grants is expected to total at least $25,000.

For a number of years I offered the CyberAlert service in the UK market which was fun but long before the PR industry realised that there are 8000 online publications publications on line that need to be monitored. Even to this day, most UK PR firms are limited to the range of publications they monitor on-line.