Monday, September 11, 2006

Free newspapers - the case for

Today Richard Addis argues the case for making newspapers free.

It is well argued and makes a lot of sense for a web 1.0 mind.

Of course he did not factor in the revenue stream from mobile, or interactive posters or other forms of digital signage. There are opportunities to provide content for other media and then there is the podcast ( vidcasts where there is a ton of money to be made.

With a bit more imagination, the day of the free newspaper, a 'marketing device' to get 'digital eyeballs' is not far away.

What then, will be the role of press agentry? Will it be as an aid to driving eyeballs to digital properties?