Friday, September 29, 2006

The cost of Control - Emap

Media group Emap is expecting a 2% revenue decline in the first half of its financial year, the company said today.

They'll be lucky....

To take a press clip costs money (even if you use your own scissors) which means their print brand distribution is low.
There is nothing of value on their sites (subscriptions, firewalls etc.) so some magazines have no on-line exposure at all.
The magazine sites have negligible or no interactive capabilities.
The radio stations don't offer podcasts....

If its only 2% it will be a amazing.