Tuesday, September 12, 2006

Corporate assets need PR maintenance

I have argued elsewhere that hyperlinks are corporate assets (and should be on the ballance sheet).

Working from the Steve Rubel test, "Wikipedia articles on the top 100 advertisers in the U.S. are consistently among the most highly ranked pages in Google on direct searches." would suggest that keeping you organisations' Wikipedia entry up todate is a pretty good idea.

I know, you do that every month anyway - don't you.