Thursday, September 28, 2006

Comedy, Podcast and good PR idea

Comics Marek Larwood, Russell Howard and Steve Hall have recorded an exclusive Sun Podcast to mark the start of their new Edinburgh & Beyond Tour, in association with Paramount Comedy and Avalon.

This is a great way of using podcasts. The promoter, paper and participants all get good exposure and not far away, I guess, is the special Sun Christmas offer of an iPod or other MP3 player.

A good PR case study.