Friday, September 29, 2006

CNET gets Second Life

On Tuesday night, with a minimum of fanfare, launched the CNET Second Life space, which means CNET is one of the very first mainstream media organisations to have a functional and permanent space in Second Life.

Although not as elaborate as some of the corporate initiatives being opened, CNET's space, which was designed by the firm Millions of Us, is a fully functional facsimile of the company's real-life office building in San Francisco.

The ability to use the facilities of SL for a magazine are endless. Conferences, interviews, advertiser promotions and all with the big hook of credible new.