CIPR has a conference which is going to cover stuff like writing a press release and how to shout at Journalists a and then at 13:55 - New media – how the web has changed PR -Ian McNairn, Program Director Web Technology & Innovation, IBM who is also a keen photographer but does not have a blog). The important thing here is that IBM has a lot of both internal and external blogs.
This session will discuss the changes in PR using tools such as Podcasts, VideoCasts, Blogs, Wikis and RSS. You will also discover the impact that social computing has had on the reputation, visibility and reach of content. Topics include:
14:35 - Case study into the power of sound as a PR toolJude Habib, Media Consultant and ex BBC person who is an advocate of the use of sound.
This case study will open your mind to new media techniques such as podcasting which allows you to control your content and message. Hear how using audio sound as a communication tool has benefited many campaigns from the BBC to Unicef. Is the use of sound in an imaginative way the future for media?
Conference venue:Chartered Institute of Public Relations
CIPR Public Relations Centre
32 St James’s Square
London SW1Y 4JR
Tel +44 (0)20 7766 3333
- CIPR Members - £300 + VAT (£352.50 inc VAT)
- Non - CIPR members - £400 + VAT (£470.00 inc VAT)