Monday, September 18, 2006

Celeb PR opportunity

YouTube has signed a deal with media giant Warner Music to allow its material to be used legally.

It means interviews and videos by Warner's artists can be used in return for a slice of advertising revenue.
The agreement also covers the use of material in homemade videos, which form a large part of YouTube's content.
Well there is some reality creeping in. The Warner long tail could be very valuable.

For Celebrity PR... get your client into the Warner library.

There is added news from Business2Day:

YouTube is getting ready to launch a "content identification system" by the end of the year that supposedly will let copyright holders automatically find when their content is being used and either charge royalties for it or share in advertising dollars associated with that content.