Wednesday, September 13, 2006

Cancer Research benefit from podcast

We are seeing many PR applications for new media. It is an area of practice that grows by the minute.

N-E-Life reported another such event.

Number one breakfast presenter of North East radio station Metro Radio, Tony Horne, is tuning into the i-pod generation with the launch of a unique series of podcasts dedicated to a selection of real-life topics and high-profile sporting events.

Launched on 7 September the podcast kicked off with exclusive coverage of Cancer Research pioneer Findlay Young’s Great World Run.