Sunday, September 24, 2006

Byting the bullet

In PR we sometimes want to send a file to an editor or journalist. Sometimes we want to make an audio comment of a video comment available.

Of course we want to keep it short and to the point and put the news first and then fill in the background.

What, then are the limitations. Is it words? Time? Or megabytes.

And how would you know how many megabytes is acceptable?

A megabyte per second is good.