Research by occupational psychologists has shown that 'virtual' teams spread out across the world need to use a variety of technologies to communicate if they are to be effective.
The researchers at Pearn Kandola found numerous problems in getting dispersed teams to work effectively and estimate that if different cultures are in the team it can take 17 weeks for its effectiveness to match a team working in the same location. The team recommend that managers use a variety of communications methods to combat the problem.
This applies to consultancies with many locations, clients with consultants in many locations and any other combination. It also applies to building communities for almost any activity.
This research is important for all people with a communications management roll.
But you read all this here before.....