Thursday, September 07, 2006

Blogs and legal issues

A blog can be a good way to get your company noticed. But it can be a potential legal nightmare says PC Advisor.

Companies have begun to view blogs as a valuable tool for many purposes. These include marketing products, building goodwill and brand loyalty, putting a human face on the corporation, countering negative publicity and facilitating communications with current and potential customers.

Some firms have official corporate blogs, or policies to encourage employees to set up personal blogs that can be used to promote the business. But while blogging can benefit companies, it can result in legal liability.