Tuesday, September 26, 2006

B2B publishers embrace online

This is really importnat for PR practice and comes from Stuart Bruce.

He says:

UK Press Gazette has a great article on how B2B media is adapting to the increasing dominance of the internet...

But it's not just the technology B2B publishers that are embracing online and multimedia content......

The article is a good reminder of why PR professionals need to be looking at how they change and adapt the way they work...


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