Wednesday, August 23, 2006

Reading newspapers and reaching relevant readers

The extent to which newspapers are read online is significant.
The Future Exploration Network report offers this information in a very red bloodied way.

There are newspapers that reach half of the online population and in the UK this is over 30% of the total population.

The guardian with a circulation of 370,000 has an immense online presence and it makes a profit from its online activities of about £0.09 per online reader.

In PR we need to be aware of the online publisher models because it is where most of our stories get the most relevant exposure.