We really need to get a handle on the drivers behind relationships which McKinsey now recognise as one of the key long term wealth drivers.
I am amazed that the biggest PR firms and departments are not research sponsors in the UK.
The biggest PR school in Europe does not have the Kevin Murrey Bell Pottinger Research Trust or the Chadlington Centre for Political Communication.
Now, if this news reaches Kevin or Peter, it will do no more than prove a point that there is a need for more research. Because if they ever find out about this post, it will demonstraight that many PR practices have changed.
Go on Kevin.... just click below and add a comment before the old boy does!