Tuesday, August 01, 2006

CIPR purchasing guide

The CIPR will launch a Government backed procurement guide for the PR industry. it vwas due out on 13th July but I have not seen it yet. There is a guide available from the PRCA (PDF) so it will be interesting to see what it looks like by comparison when it arrives.

The press release covers off the main points.

The purchasing guide is co-authored by Tom Wells, managing partner of Gyroscope, and is designed for use by anyone involved in the buying or providing of PR services.

Following the recommendations of the 2003 CIPR/DTI study, which identified the lack of a purchasing common standard as a major problem affecting the competitiveness and future success of the PR industry, the guide provides an overview of what PR is and is not.

The Guide is said to look at the workings of PR and how it can be used to greater effect. The practicalities of buying-in PR expertise 'a step-by-step account' sounds just like the PRCA model and i hope it is covered as well.

The Chartered Institute of Public Relations is the professional body for PR practitioners in the UK. With possibly 8,000 members involved in most aspects of the public relations industry, it is said to be the largest body of its type in Europe. The CIPR boasts that it advances the PR industry in the UK by developing policies for the PR industry, representing its members, and raising standards through education and training.