In communication management there is a need to be able to identify media relevant and effective for communication.
Having a methodology that could test each medium for its influence over an issue/brand, its importance to the success of the issues management/brand and its empathy with the issue/brand seems like a good idea.
Using the Publigram software, it came out quite well.
I am open to adding other media to this list.
RSS & RSS optimisation
Search engine optimisation
Press Radio and TV advertising
Other web sites/portals
Point of sale