Wednesday, June 07, 2006

How do we rank media for campaigns?


In communication management there is a need to be able to identify media relevant and effective for communication.

Having a methodology that could test each medium for its influence over an issue/brand, its importance to the success of the issues management/brand and its empathy with the issue/brand seems like a good idea.

Using the Publigram software, it came out quite well.


I am open to adding other media to this list.




Telephone

Mobile voice

Mail

RSS & RSS optimisation

Search engine optimisation

Own site

SMS

Email

Search engines

Press Radio and TV advertising

Media relations

Brochures

VoIP

Blogs

Bloggers

Chat

Other web sites/portals

Instant Messenger

Usenet

Direct Mail

Exhibitions

Conferences

Point of sale

Tele-sales

Discussion lists