In communication management there is a need to be able to identify media relevant and effective for communication.
Having a methodology that could test each medium for its influence over an issue/brand, its importance to the success of the issues management/brand and its empathy with the issue/brand seems like a good idea.
Using the Publigram software, it came out quite well.
I am open to adding other media to this list.
Telephone
Mobile voice
RSS & RSS optimisation
Search engine optimisation
Own site
SMS
Search engines
Press Radio and TV advertising
Media relations
Brochures
VoIP
Blogs
Bloggers
Chat
Other web sites/portals
Instant Messenger
Usenet
Direct Mail
Exhibitions
Conferences
Point of sale
Tele-sales
Discussion lists
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