Thursday, June 01, 2006

Embracing social media

This is an early graphic that I am preparing for two lecture on why organisations can, should and must embrace new communications technologies.

I think there are two reasons. The first is that there is a competitive defence and advantage in using such media and the second is that there has to be a coporate stategy to avoid disintermediation affecting the capital base of the organisation.

I shall be publishing both lectures in due course.