Wait no more.
CyberAlert is now providing a powerful range of media analysis tool for on-line content.
It covers content in newspapers web sites, blogs and Usenet
Called ClipMetrix, the service offers a wide range of measurement and evaluation tools for media relations experts.
The programme automatically generates a wide array of charts and graphs displaying data delivered with online news clips from CyberAlert.
The ClipMetrics service can automatically and instantly generate the following charts and graphs for any time period you choose:
The ClipMetrics tools also enable you to easily assess and measure articles for the following parameters:
Tone of article (positive, somewhat positive, balanced, somewhat negative, negative)
Type of article (news, editorial, review, round-up, feature, analysis, other)
Prominence of your company or brand in the article (headline, photo, top 20%, bottom 80%)
Dominance of your company or brand in the article (exclusive, dominant, average, minor)
Incidence of your key messages in the article (1, 2, 3, more)
Spokesperson quoted (yes, no)
After you assess your clips for tone, prominence, dominance and key messages, ClipMetrics automatically generates the following measures/graphs, in addition to all of the above:
2.11 Tone: % Distribution OTS from Top 10 Sources
3.5 Dominance: % Distribution of Clips in Top 10 Sources
3.6 Dominance: % Distribution of OTS in Top 10 Sources
4.4 Prominance: % Distribution of Total OTS Over Time
4.5 Prominance: % Distribution in Top 10 Clip Sources
4.6 Prominance: % Distribution of Top 10 OTS Sources
4.7 Prominance by Tone: % Distribution in Selected Period
5.4 Key Messages in Top 10 Sources
Type Of Story
6.4 Type of Story: % Distribution of Total OTS Over Time
6.5 Type of Story by Tone: % Distribution in Selected Period
7.4 Spokesperson Visibility: % Distribution Over Time by Total OTS
7.5 Spokesperson Visibility: Top 10 Sources
If your CyberAlert news monitoring service also delivers articles about your competitors and you opt for the competitive measurement option, ClipMetrics also measures, in addition to the above charts:
4.10 Coverage: Median News Rank for All Clips by Keyword
And if you monitor the news for competitor's key words (company name, brands), ClipMetrics generates the following measures after you assess the competitor's articles for tone, etc.