Thursday, May 18, 2006


Here are 580 people at the 'Marketing Without Words' marketing conference in Estonia. Louise Kelly (pictured), of Foghound, Was almost immediately controversial. She talked of marketing as conversations and the need for engagement in new media as a marketing imperative. Here view of advertising is that it has a future in provoking conversation. I think we have quite a lot in common (in so far as any PR and Marketing person may).
This is a dynamic and aware audience. Tomorrow will be fun when I have both workshop and talk. New media is very a thread running through everything here.

Robin Gurney of Altex is here (He of Dvisions who worked with Alison Clark - Alison was one of the CIPR Internet Commission members ) and giving both a presentation and a workshop.