How silly. Messages come at people from many directions. Multitouch communication is necessary and we know from research by Guy Constadine that people are very good at identifying advertising messages all on their own.
For this reason, it should not be unexpected that many consumers dismiss such attempts at influence if it is not relevant to their particular social frame.
Does anyone imagine that the Parkinson Show is anything more than a puff for his guests? Its still quite a fun show.