Tuesday, July 19, 2005

The Relationship Value Model of PR

The Relationship Value Model can now be viewed online at www.managementclarity.com

This is a new theory of management practice. It is based on a number of comments by practitioners and academics that Public Relations is the practice of managing relationships between an organisation and its publics.

As a theory, it is in its infancy and has been made available to allow you to look at it, criticise it and add to the thinking.

This Blog is but one way that you can have your say and can comment on the thinking and ideas that surround it. I hope that this is an opportunity for practitioners and researchers and look forward to contributions as they come forward.

Feel free to add your thoughts and comments and contribute.