The Relationship Value Model received another boost this month from Clay Shirky. Addressing delegates at the TED (Technology, Entertainment and Design) conference in Oxford, UK. He said: "Loosely organised groups will be increasingly given leverage.
"Institutions will come under increasing degrees of pressures and the more rigid they are, the more pressures they will come under.
"It is going to be a mass re-adjustment."
The Model addresses these ideas and gives PR practitioners and opportunity to understand what all this is about.