Tuesday, July 19, 2005

Creating Wealth

This Blog is for people who have a specific interest in a form of public relations concerned with Relationship Management.

The thesis is that Relationship Management is a much wider topic than many would believe. This PDF (is a bit big but...) explains some of the early thinking.

If a practitioner is involved in Relationship Management, then, one may assume, their roll is to change the value of the relationship for both the organisation and the public affected by the change. This would mean there is such a thing as a Relationship Value Model.